Best auto transport CRM software for brokers

13 August 2026 · 6 min read

Seven platforms brokers actually shortlist, what each one is genuinely built for, and what it costs at a five-person brokerage.

1. How to read this list

There is no best auto transport CRM. There is a best one for a two-person brokerage doing forty cars a month, and a different one for a twenty-agent operation with its own dispatch desk, and they are not close to being the same product.

So this is not ranked. It is seven platforms with what each is actually shaped for, and a real price where the vendor publishes one.

One thing to watch throughout: these products are not priced on the same axis. Some charge per seat, some per company, some per truck, some a base fee plus seats. A headline number tells you almost nothing until you work it out at your own headcount, which is what the last section does.

2. Super Dispatch

The biggest name in the category and the one most brokers have already heard of. It is really two products: a carrier TMS and a shipper/broker TMS, joined by one of the industry's largest load boards.

Shaped for: brokerages that want the load board and the software from the same vendor, and carriers who want a serious dispatch tool.

Price: Carrier Pro is listed from $55 per seat per month; the shipper product is listed from $159 per month, with larger deployments quoted after a demo. See their pricing page for current figures.

Worth knowing: the marketplace is the real draw. If you are buying it purely as a CRM you are paying for a network you may not need.

3. Message Plane

The most feature-dense option here, and priced accordingly. Calling, texting, dispatch, VIN decoding, carrier verification, card processing and load board posting are all in the box rather than sold as add-ons.

Shaped for: larger brokerages running an outbound sales floor, where the phone system being inside the CRM genuinely changes the day.

Price: a base fee of $399–499 per month plus $79 per user per month for teams of one to ten, falling to $69 and then $59 per user as the team grows. Month to month, no contract.

Worth knowing: the base fee lands before you add a single seat, so it is expensive for a small team and increasingly reasonable for a large one. That is the opposite shape to most of this list.

4. ProABD

One of the longest-established broker platforms, built around its own quoting engine. Transport Auto Quoter prices a lead instantly from configurable zones and many years of accumulated auto transport data.

Shaped for: brokerages whose main bottleneck is quoting speed and consistency across a team.

Price: listed at $349.95 per month for one user, with additional users at $39.95. Implementation is quoted separately and can be substantial.

Worth knowing: ask what implementation costs before you fall in love with the demo. It is the line item that surprises people.

5. BATS

A broker-focused CRM with a direct Central Dispatch API, an automated pricing engine, and email and SMS campaigns built in.

Shaped for: brokers who want load board posting to be one click rather than a copy-paste, and who run marketing sequences against their lead list.

Price: listed at $200 per month for the primary user, then $50 per additional user.

Worth knowing: the per-user step is steep. Five people is $200 plus four at $50, so $400 — double the headline.

6. CarShipIO

The odd one out, and included deliberately because it appears on every list like this and confuses people. CarShipIO is strongest as carrier software: trips, driver app, electronic bill of lading with photo inspections, IFTA reporting.

Shaped for: carriers and hauling fleets. There is broker functionality, but the pricing tells you where its heart is.

Price: priced by truck — $10 per month for a single truck with fifty cars, $39 owner-operator, $89 for two to three trucks, $159 for four to five, then $30 per truck beyond that. Fifteen-day free trial, no card required.

Worth knowing: if you are a broker, "trucks" is not a unit you have. A roundup that puts $159 next to a broker CRM's $159 is comparing nothing to nothing.

7. DispatcherPro

An all-in-one CRM aimed squarely at car shipping brokers, with lead capture, automatic distribution to sales staff by custom rules, quoting and dispatch, and integration with both major load boards.

Shaped for: brokerages where leads arrive from several sources and need routing to the right agent automatically.

Price: not published. You have to ask.

Worth knowing: unpublished pricing is not a red flag on its own, but do get the number in writing at your headcount before you invest time in a migration.

8. TruxCRM

Ours, so treat this section with the scepticism it deserves and check the claims against the pricing page.

One plan containing everything: leads and sources, quoting with broker fee and carrier pay held separately, customer e-signature, carrier dispatch and insurance tracking, invoicing and payment reconciliation, agent roles, reporting, and email sent from your own domain. No tiers, and nothing withheld for a larger package.

Shaped for: small and mid-sized brokerages that want one predictable monthly bill and every feature switched on.

Price: $120–150 per month covering up to five agents, then $20 per additional agent.

Worth knowing, and this is the honest part: we are new. We do not have Super Dispatch's load board, ProABD's twenty years of pricing data, or Message Plane's phone system. If your brokerage depends on any of those specifically, buy the one that has it. What we offer is the full broker workflow on one record at a price a small brokerage can absorb, and we would rather you know the limits before a demo than after one.

9. What five seats actually costs

This is the section the headline numbers hide. Five people, everything switched on, per month, from the figures above:

• TruxCRM — $120–150. Five agents are inside the base price.
• BATS — about $400. $200 primary, plus four at $50.
• ProABD — about $510, plus implementation. $349.95 plus four at $39.95.
• Message Plane — about $794–894. The $399–499 base plus five at $79.
• Super Dispatch — depends heavily on which product; the carrier seat price alone is $275 for five.
• CarShipIO — not comparable. It is priced per truck.
• DispatcherPro — unpublished.

The spread between the cheapest and the dearest here is roughly six-fold for software that, on a feature list, looks broadly similar. That is why feature lists are a poor way to choose and a worked cost at your own headcount is a good one.

Two caveats worth more than the table. First, price is not value — if the expensive one removes a bottleneck that is costing you loads, it is the cheap option. Second, verify every figure. Pricing pages change, plans get renamed, and some of these numbers come from listings rather than the vendor's own page. Every link above goes to the source we read.

If you want to walk your own process through ours, book a demo. If you would rather work through the decision on your own first, our buying guide has the eight questions we think you should ask any vendor on this list, including us.