Notes on running a brokerage
Practical writing about auto transport operations, software and email deliverability. Useful whether or not you use TruxCRM.
Speed to leadHow fast should you call back an auto transport lead?
The five-minute rule, checked against the two studies it comes from, and what fast means when 40 bought leads land at seven in the morning.
Sales teamHow to split leads between agents
Every growing brokerage has this argument. Why an even split needs one more rule to be fair, and when the best closers should get more.
SwitchingSwitching auto transport CRMs without losing a lead
The data import is the easy part. The leads you lose in a switch come from the sources nobody remembered to move.
CostsAuto transport broker software: what it really costs
The roundups price the CRM and stop. Here is the whole bill — CRM, load board, e-signature and phone — at five agents, with every figure sourced.
RiskHow to vet an auto transport carrier
Valid authority does not mean the car is covered. The federal cargo minimum has been suspended since 2019 — and what that means before you dispatch.
ComparisonBest auto transport CRM software for brokerages
Nine platforms brokerages actually shortlist, who each one is built for, and what two, five and ten agents really cost on each, with every price linked to its source.
Buying guideHow to choose auto transport CRM software
What a broker CRM has to carry, why the pricing is hard to compare, and eight questions that work on any vendor.
DeliverabilityWhy your quotes land in spam
Three DNS records decide whether a quote reaches the inbox. What they do, and why emailing yourself proves nothing.
OperationsBroker fee vs carrier pay
Two numbers decide whether a load made money. Most brokerages track one and reconstruct the other from memory.